Brand Story

Born out of Safetyware Group in 2006, RHINO SHOE quickly earned its reputation as a trusted safety footwear brand. Today, it is celebrated by users worldwide for its high-quality, comfort, durability, sleek design, and affordability.

Our safety shoes are designed by renowned European shoe craftsmen and proudly manufactured in Malaysia, where four production lines operate round-the-clock. Every pair of RHINO SHOE is meticulously crafted by our skilled and experienced team, ensuring attention to detail and superior quality.

From the initial few models of shoes in 2006, we have expanded to offer over 10 diverse series comprising of more than 30 models, catering to various industries. The first export batch of our safety shoes in 2007 marked the start of RHINO SHOE's journey to becoming one of Southeast Asia's top safety footwear brands.

Our commitment to quality is demonstrated through our adherence to ISO 9001 certified quality control systems and compliance with international safety standards such as European CE, Malaysian SIRIM, Singapore SS 513, and Australian/New Zealand AS/NZS 2210.3. This meticulous quality control process ensures our safety shoes match their value, providing users with reliable protection and comfort.

Today, RHINO SHOE is available in Malaysia and over a dozen countries worldwide, distributed by our authorized partners. As we strive to become a leading global safety footwear brand, our team is dedicated to continuous product improvement. We believe that if better is possible, good is not enough - a philosophy that continues to drive RHINO SHOE's growth and success.